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If truth be told, no one knew. However three decades ago, one went to the shop next door with a cloth bag, a basket wicker and an empty bottle to be filled with wine and one was clueless as regards the revolutionary, ecological and conscious gesture that this entailed. It was purely and simply normal. Which meant common sense. 30 years later, plastic bags, non-returnable packaging and large, impersonal shopping centres prevail.

Until now. The Cordovan company Bodegas Robles, which produces and distributes Montilla organic wine has opted for a radical shift as regards the marketing of its products, having a quality confirmed by chefs such as Arzak. In this fashion, returning to the classical system wherein the customer took his/her bottle to be filled. To that end, for this adventure, Robles has christened it in the easiest way possible: la Botella del Vino (the wine bottle).