Japan discovers Bajoflor is a project that aims to redefine generoso wines for their better understanding in Asian culture, especially Japan. For this, Bodegas Robles, Ohayō and Estudio Pablo Gallego have worked on the creation of a new wine coding and a more understandable packaging, finding surprising common spaces between flor wines (generoso wines) and Asian cuisine.
Bajoflor & Bajosol. / Luis Muñoz
The result of this work has been the creation of two product ranges.
Bajoflor includes the traditional Fino, Amontillado and Oloroso wines and their derivatives: jellies and wine reductions.
Bajosol includes dessert wines made with Pedro Ximénez grapes that, after harvest, are exposed to the sun and turned by hand every day until they become raisins. This range incorporates the traditional Pedro Ximénez wine and its derivatives: jellies, reductions and marmalade.
Bajoflor and Bajosol Coding. / Pablo Gallego
A two-digit coding has been created.
The first figure refers to the number of years that a wine has aged under a layer of yeasts which make up the veil of flor (biological ageing).
The second figure refers to the number of years that the wine has aged under an oxidative process, exposed to air.
This coding contains the Fino wines (exclusively biological aging), the Oloroso wines (exclusively oxidative aging) and the Amontillados wines (biological and oxidative aging).
Some examples: Bajoflor 2|0 would traditionally be known as a Fino wine that has aged under flor for two years.
Bajoflor 4|0 would traditionally be known as a Fino wine that has aged under flor for four years.
Bajoflor 5|3 would traditionally be known as an Amontillado wine that has aged under flor for five years and has also undergo three years of oxidative aging.
Bajoflor 0|6 would traditionally be known as an Oloroso wine that has undergo six years of oxidative aging.
Bajosol 0|0 would traditionally be known as a Pedro Ximénez wine without aging in wood.
Bajoflor and Bajosol Design. / Estudio Pablo Gallego
Juan Bolaños, Rosa Muñoz and Pablo Gallego in the presentation of Japan discovers Bajoflor. / Luis Muñoz
Estudio Pablo Gallego. Specialized in brand design projects and web projects. Its work main quality is a strong focus to strategy and conceptually solid solutions. We proposes innovative, simple and timeless results.
Ohayō. Brand Curation is a field that accompanies in the brand culture management of a company. It brings concepts from the cultural and art management to the brand building processes. We conceive internationalisation as a conscious cultural fact, as a process where listening to the other culture must precede and influence the foundations of the company’s identity.
The Robles family has been dedicated to wine making in Montilla (Southern Spain) since 1927. In the late 1990s, the third generation takes over the winery and understands the need to incorporate organic viticulture and work with indigenous yeasts into the tradition of the winery. Our approach is quite straightforward: grow the most intense and flavorful organic grapes that you can, guide the natural process and draw all the fruit’s richness into the wine. And if awards have something to say something on the matter, it seems that we have achieved the objective: Agriculture and Fisheries Awards 2017 by Andalusian Regional Ministry of Agriculture and Fisheries, Best Organic Company in Spain 2014, Best Organic Company in Spain in 2006.
Todos los textos e imágenes de esta web están compartidos bajo licencia CC BY 3.0.Bodegas Robles. Todo nuestro esfuerzo ha sido en vino.
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